Hiii :)

I’m Haile Wu, a designer that explores across logic and art. I love connecting dots from research, people, and the world around me.

I work across digital and physical products with a holistic approach, shaping interactions and experiences that feel simple, human and grounded.

I often start from pressures I notice in everyday life and society, then connect facts, trends, and user needs into a strong concept and a simple story. I prototype quickly, test early, and refine until the idea becomes a solid outcome. My goal is to create space to breathe by reducing friction and pressure.